Today there are many marketing materials providers to choose from. However, when it comes to an effective business card it would be unwise to cut corners. These forms of marketing and business branding materials are a really cheat mode of marketing your business or non-profit organization but a considerable amount of time and thought should go into your planning for an effective presentation to your customer or client. You see, while there is an overabundance of card printing options available you can be wise to think about the card that fits your particular style best.
I have spent a lot of time in the market place making contact with various product and service providers and I’ve always been surprised when I look at some of their cards. Many have begun to cut corners by having their business cards created by discount providers. One of the problems with that is the quality that you pay for; one of the first things that your customer is going to notice, even unconsciously, is the weight and feel of your business card. If your card is light and feels cheap it will probably find its way into the trash very quickly.
Since a professionally designed business card is still going to be relatively inexpensive the time and energy that you invest is sure to pay a handsome dividend once you start getting them into the hands of customers and clients. The coating or lack of coating, the colors that you choose, and even the size of your card should be tailored to communicate your desired message to your customers and clients. Considering this you might be able to understand why a stock or standard card is not going to effectively might your marketing objectives. Don’t play yourself or your organization cheap especially when a few extra dollars will take you a long way.
So put a bit more thought into your business card design; the online self-creation methods are super easy for you to use but you can’t produce a professional and customize presentation using that. Let’s face it, any edge that we can use to get a leg-up on the competition is going to be worth it. As long as your card order falls under, say, 6 cents per card you’re going to save money and make more per advertisement. Your card “is” your advertisement. Find yourself a good graphic and business card designer; you’ll be glad you did.